TomTom is a Big Data Company producing digital maps and location based services for a broad range of uses. Building high-quality digital maps requires collaboration to ensure the best source data. The IRP Delft team is asked to explore the opportunities for TomTom to engage in partnerships with public institutions, in order to source data from them that can be used to expand or update the TomTom maps database. There are three objectives during this research; finding the right partner, identifying their needs, and valuating the deal in order to create a sustainable relationship for both parties.
BASF (Badische Anilin und Soda Fabrik), a German multinational chemical company, is one of the