Philips Healthcare

Read what IRP Delft accomplished!

Philips Healthcare is active in the market for medical equipment. A market where service is highly important, since it is all about human healthcare. As part of the global transition to a more service-oriented strategy, a team of IRP Delft was asked to perform a Customer Journey Mapping in Argentina. Next to investigating the entire customer experience – from marketing to installation, to service and renewal – the project also included workshops for the office to kick-start the change.

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International Research Projects Delft (IRP Delft) is a foundation that provides you with an impactful and educational experience. This year a team of 20 master students from the Delft University of Technology will shortlist 5 multinationals each offering an innovative and challenging business project.